gbo datacomp wants to impress at first glance with a new public image

See what you get! Augsburg-based MES specialist has adapted the visual appearance to the market position with its new public image. gbo datacomp is one of the leading Experts for comprehensive MES solutions and has been providing flexible and scalable solutions for years that are tailored to the individual Speed and scope of digitization adapt optimally in the respective company. This will not change even with the new market presence. “However, the way we present ourselves on the market will change,” explains Michael Möller, managing director of gbo datacomp GmbH, Augsburg.The Augsburg-based MES system house simply wants to show more clearly what it can do at first glance. For this reason, the corporate identity and central components of the CI have been completely redesigned. In just under four months, a small team creates a completely new website, completely redesigned all brochures and the trade fair presence for Hannover Messe. “A mammoth project that I can only thank those responsible for implementing,” adds Möller.The producer SMEs need flexible solutionsthat adapt to individual requirements. And this applies to highly specialized small businesses as well as to globally active SMEs. gbo accompanies all customer groups from start to finish. The MES professionals carry out projects entirely on site at the customer's premises, while additional development teams are already working today, for example in research projects, on the solutions that will be required in tomorrow's production. However, this has not been sufficiently clear in the SME's market presentation so far, which is why a comprehensive relaunch was necessary. And in order to implement this consistently, gbo has relied on strategic marketing since the end of 2016, in which all threads come together, and a new design agency. “It was important to us that those responsible know the IT market and, in this case, the MES market, but also know what makes us tick. Being down-to-earth, reliable and honest are very important qualities for us. And it was precisely this brand essence that we absolutely wanted to preserve, as we set ourselves apart on the market,” emphasizes Möller.The team led by the experienced managing director is now looking forward to the first appearance in a new look, which is due for the Hannover Messe from 24.4. - 28.4.2017.Press contact: GBO datacomp GmbHDR. Christine LöttersSchertlinstr. 12a86159 AugsburgTel. +49 821 597010Mobile +49 171 48 11 803marketing@gbo-datacomp.depost @sc -loetters.de